Thanks for the article Michael. I've been pondering about this for many years and am curious to see how the design terminology is being perceived in the next decade – things are going up, that's for sure.

Although I would disagree UX not being design if the majority in the industry ascribes design to UX.

One of my articles deals with the intersection between Art<>design<>business and I would appreciate your input https://medium.com/@danielseiler/the-3-business-models-in-design-baf95f60ebca